FYZICAL, Spelled Different Because We Are Different. This is a great tagline, and it belongs to FYZICAL. But is it just a neat tagline? Are we truly different from the other physical therapy and rehabilitation options? Many physical therapy clinics have great people as employees, use evidence-based methods, and work to get you better in a minimum amount of time. At FYZICAL, we certainly have those qualities as well. So, what allows us to claim to be different, and is it different enough to earn a visit from you when you need help? Here are four points to consider.
Organizational Emphasis
First, a major goal for the FYZICAL organization is for each clinic to earn and maintain a reputation as a rehabilitation "destination." A "destination" clinic is one that patients and clients choose despite having closer options. FYZICAL clinics provide excellent care but also provide an amazing experience. This means our therapists spend one-on-one time with you, our staff knows you by name, and you are treated as a person rather than just a "case." Additionally, FYZICAL's therapists use a holistic approach to connect your diagnosis to a customized plan of care. This goal to be a rehabilitation "destination" helps you because the quality of our services must earn your approval, respect, appreciation, and recommendation.
Flexibility
Second, though there are many FYZICAL clinics in the United States (currently around 480), they are not constrained by corporate decision-making or centralized company policies. Clinical decisions are made within the individual clinics, allowing us to provide you with personalized (concierge-type) care quickly. Each clinic within the FYZICAL brand has its own unique combination of outstanding clinical capabilities, personality, and culture. Yet, FYZICAL clinics have much in common with each other, so the quality of your experience is consistently excellent.
Expertise and Teamwork
Third, we are well prepared and have the skills, expertise, and methods to help you and our other patients. The practitioners of each FYZICAL clinic also have tremendous resources available, including proprietary treatment protocols developed specifically for FYZICAL clinics by world-renown experts. FYZICAL has literally thousands of years of collective clinical experience to draw upon when needed. FYZICAL also provides training and specialty certification to its practitioners to ensure they are up to date with the latest clinical knowledge.
We Listen and Care
Fourth, and perhaps the most important way we are different, is that we listen to our patients. We do not consider our patients to be statistics,
but instead we see them as our partners in care. Our clinical decisions are based on published research and clinical experience, but these decisions must always be integrated into our clients' physical, cultural, and personal needs. Providing evidence-based, best practice physical therapy is only great when it is customized based on information provided by the patient. We recognize that our patients are experts concerning their own functioning and their experience of pain, dizziness, and other symptoms. Clinical statistics from research are essential but not more important than the patient. We do not patronize our patients by relying solely upon statistics to the exclusion of listening to them. We believe that the patient's perception of the situation provides excellent information for making a diagnosis, guiding treatment, monitoring progress, and shaping the initial and ongoing rehabilitation goals.
These are just four of the ways that bring truth to our tagline: FYZICAL, Spelled Different Because We Are Different. Our continued objective is to earn the privilege of being your destination rehabilitation center. Call FYZICAL if you or someone you know would like our help.
by Jeff Pottenger, PT, DPT, NRCME