Jim Abrams, CEO of FYZICAL, has acquired 14,000 sq. foot Fitness on the Move to expand their offering of medically-based fitness, health, wellness, and balance programs in addition to physical therapy.
Sarasota, Florida – November 21, 2014—FYZICAL, LLC, announced today Jim Abrams' purchase of a Fort Myers fitness center, Fitness on the Move. Adding to FYZICAL's current 47 physical therapy locations, the fitness center will offer medically-based fitness programs and services, and in 2015 will offer physical therapy and balance programs.
FYZICAL, LLC successfully took over the operations of Fitness on the Move on November 4, 2014, and will rebrand the facility as FYZICAL FITNESS. The facility is a 14,000 square foot fitness center in Fort Myers that opened in 1996. Currently, there are around 2,000 members, a substantial portion of which is affiliated with Silver Sneakers, a Healthways fitness program. The same management team and current employees will remain, while doctors of physical therapy and balance experts are additions to the team. In 2015, a more comprehensive physical therapy and balance program will be offered. There will be rail systems, an Omniax chair (1 of only 14 in the world), and private treatment rooms to best serve patients. "We are elated with our move into medically-based fitness. This acquisition underscores the commitment by FYZICAL to enhance the value of the brand for its affiliates. The marriage between physical therapy and fitness not only makes sense, but it enhances our clients' experience and safety. Placing the client experience first is the core tenet of the FYZICAL culture," states Dr. Chris Mulvey, PT, DPT, Owner, FYZICAL Fort Myers.
FYZICAL FITNESS will provide two different medically-based fitness memberships. The first membership is basic and will include access to the center's equipment, programs, and classes as well as a quantitative fitness assessment for all members and quarterly re-assessments. Once a new member has completed a quantitative fitness assessment, their baseline data will have been acquired and used to tailor a fitness program to help achieve personal goals. The second type of membership available is a medically-based fitness membership. In this offering, a full musculoskeletal assessment by FYZICAL's proprietary diagnostic tool, BODYQTM will be provided by a Doctor of Physical Therapy (DPT). Once this assessment is completed, the member will then complete a quantitative fitness assessment to understand baseline data. The DPT will work with certified personal trainers, taking into consideration specific limitations of client, to develop a medically-based fitness program. This program is designed to help FYZICAL FITNESS members and patients reach crucial health and wellness goals such as weight loss and disease prevention.
FYZICAL, LLC is a medical and scientific based therapy organization that offers prescribed physical therapy, balance centers, and physical fitness programs. FYZICAL has 47 locations in 12 states and is headquartered in Sarasota, FL.
For more information, email Allison Purcell at firstname.lastname@example.org, call 941.444.2209, or visit www.FYZICAL.com.
Having the motivation to exercise can sometimes be a challenge. Building the motivation to exercise when it is freezing outside... of course that can be a challenge. If you are a workout warrior who loves running outside, hiking, biking, and burning those calories off under the warm sun each day, the winter months can be devastating to your waistline.
Here are some tips to keeping an eye on the prize for the next time beach season rolls around!
Warm yourself up! If you are an individual that prefers to workout outside, make sure to increase your body temperature and heart rate before stepping outside. Warm up with a light cardio for 5-10 minutes inside your home. This way when you step outside, you are warm both physically and mentally.
Select your clothes the night before: If you like to work out in the morning, select the clothes you will be wearing the night before. This will prepare your brain to get ready in the morning and will be much easier to crawl out of your warm bed and go outside for that quick jog!
Pack your clothes: Do you work out after work? Instead of stopping at home to change, pack your clothes and head straight to the gym after work. Stopping at home and grabbing a quick snack, sitting on the couch and flipping on the TV sounds much easier than getting back in the car and heading to the gym.
Mix it up! Perhaps your go to workout is playing soccer with your friends, rock climbing, or something that just isn't possible during the winter months. This doesn't have to be a bad thing! Think of this as an opportunity! Try your hand at some new sports. Mixing up the muscles you work can be very good for your body. If you have never tried to ski or snowboard, give it a shot and see how your legs feel the next day. Your gym probably offers a handful of classes each day. You may be pleasantly surprised at the workout you get from a Yoga or spinning class.
Play like a kid again: Activities like running in the snow, snowball fights, sledding, and making snow angels are not reserved for children. Remember how fun these days were as a kid! You'll be surprised how challenging playing around in the snow can be for a few hours.
FYZICAL Fitness: Having a medically-based fitness professional lead your workouts is a great way to stay in shape, in addition to building your motivation.Our friendly and knowledgeable FYZICAL therapists can customize a total health and wellness plan that bridges physiology, exercise and nutrition to meet your fitness goals. Find a FYZICAL near you to see what type of fitness memberships are available.
Watch what you eat: In addition to the cold weather, the cooler months bring plenty of opportunities to fall off the healthy eating train! Eating your children's leftover Halloween candy, Thanksgiving, Christmas... there always seems to be something unhealthy to snack on around the house. Ditch them after the holiday. If they are in your house, you will eat them!
Remember, the winter months offer plenty of excuses for you to not get up and move. Remember to #livefyzical and #loveyourlife!
FYZICAL Therapy & Balance Centers was recently featured on forwardthinkingpt.com. Read from Joseph Brence's article from forwardthinkingpt.com.
The Rise of 'Prehabilitation' in Physical Therapy
BY JOSEPHBRENCE ON SEPTEMBER 18, 2014
Disclaimer: The views of this guest post are those of the author and not necessarily those of ForwardThinkingPT. If you are interested in providing a guest post, please contact email@example.com
By: FYZICAL Therapy and Balance Center Staff
Traditionally, people have often visited physical therapists to treat pain they experience as a result of injuries. Many are unaware, however, that physical therapists offer broad medical expertise and can provide a wide range of services, including preventative care. Serving as a leader in "prehabilitation" services, FYZICAL Therapy and Balance Centers promotes a comprehensive approach to care that aims to improve patients' overall wellness by addressing current issues, identifying potential health problems and guiding patients on prevention. With 38 locations in 12 states, FYZICAL serves as a medical, science-based business offering prescribed physical therapy, state-of-the-art balance centers and medically based fitness programs.
In an effort to shift the physical therapy industry away from its tradition of providing primarily reactive care, FYZICAL offers a variety of prevention-focused "prehabilitation" services, including thorough evaluations to identify specific health issues that patients are likely to develop over time. This includes the company's innovative BodyQ service, a testing program that identifies deficiencies throughout the body. Serving to identify potential sources of future injury, this integrated testing program assesses an individual's movement, balance, function, general health and recovery. This examination serves as a key tool in identifying an individual's total body strength, balance, movement and posture so providers can identify health issues that might worsen as a result of factors such as age or incorrect exercise form. Balance disorders that can progress with age and potentially lead to dangerous falls serve as key examples of issues that might initially go unnoticed by patients.
In addition to identifying potential balance issues, the BodyQ exam offers valuable information that physical therapists can apply toward helping patients safely reach their wellness goals, such as losing weight, engaging in athletic competitions or recovering from injuries. FYZICAL providers utilize the results of the BodyQ test and additional evaluations to design medically based exercise plans for patients.
This focus on "prehabilitation" allows physical therapists to acquire new sources of business. Preventative services empower patients to take charge of their health, and a number of people are willing to pay directly for these types of services, many of which are not covered by insurance providers. Prevention is a priority for FYZICAL, as the company recognizes that the existing physical therapy business model is simply not sustainable amid declining payments. In a Medicare reimbursement example for four common procedure codes in one visit, Liz Kuba, D.P.T. stated, "Your reimbursement declined more than 20 percent in 2013 compared to just three years ago for the exact same treatment provided. What kind of business model can support, much less sustain, that?" FYZICAL helps independent physical therapists across the nation develop new ways of doing business in a rapidly changing environment....(Read rest of article)